gaining traction on the slopes.

Ski Solutions is an innovative product developer for the snow sports industry. They came to us initially for help with product design and brand development for Zoks, a brand of lodge slipper targeted toward skiers and snow sport consumers. As the client prepared for entrance into the market at the 2005 SIA Trade Show, the most concentrated winter sports trade event of the year, Gerardot Design was asked to help launch Zoks by designing the product packaging, point-of-sale display and trade show display.

Since the initial product and brand development began in 2004, Gerardot Design has helped Ski Solutions to refine the product design, display materials and package design in preparation for a fall 2006 product launch. As this case study is being written [Spring 2006], the final changes are being made to product packaging and merchandising display strategy.

We love start-ups. You can’t beat the enthusiasm and energy you find in entrepreneurs who believe whole-heartedly in what they do. The owners and stakeholders of Ski Solutions are no exception. When they showed us their product and shared their vision, we were instantly on board. The first step toward building a successful business relationship is believing in what our clients do. We build long-standing relationships with clients for whom we truly enjoy working and immerse ourselves in their brand, products and culture. It’s a business philosophy that works.