launching a retail phenomenon

Metropolis truly is a dining, shopping and entertainment phenomenon. Gerardot Design has been working with Premier Properties since 2001 on the development of this hugely successful open-air lifestyle center in Plainfield, Indiana. With much anticipation from the town of Plainfield and the residents of rapidly growing Hendricks County, the retail juggernaut opened in October, 2005. Gerardot Design not only helped Premier Properties launch the spectacular Grand Opening, complete with a media relations and advertising blitz, but we were also involved with nearly every step of the project over the course of its four year development. From project meetings high atop the Palms Hotel in Las Vegas with the high-profile architectural firm JPRA, right down to designing Metropolis gift cards and shopping bags for the Holiday shopping season, Premier Properties relied on Gerardot Design to help launch this monumental project, with Herculean effort.

The task of marketing shopping centers is never complete, and Premier Properties continues to count on Gerardot Design to keep the momentum of Metropolis moving forward through efforts such as ongoing seasonal advertising and billboard campaigns, on-site signage and updating the Web site, shopmetropolis.com. Our relentless goal is to increase the visibility and awareness of the property while providing a unique visitor experience for consumers.

The size and scope of marketing and designing every aspect of Metropolis shows not only our ability to tackle large-scale and long-term projects, but also demonstrates our commitment to see them through to a successful launch and ongoing, continued success. No matter the size or scope of a project, our process is scalable and our philosophy steadfast—we believe in design that works.