print collateral.

The printed word is one of the oldest and most effective communication tools known to man. While technology is constantly changing and improving the method by which consumers and businesses get their information, there is no substitute for the interactivity of reading a book, magazine or corporate sales collateral. Printed collateral material presents an opportunity and platform to express corporate values, innovative products and services or the essence of a company’s brand through more than just words or images. The right paper or printing method can be as expressive and informative as the written message itself.

But with so many choices at our disposal, how do we determine the most effective size, paper, color or typography to use? We’d like to say, “It’s simple,” but we can’t. Gerardot Design relies on a rigorous step-by-step methodology to help us—and you—make the right decisions. Through years of practical experience and exchanging ideas and best practices with AIGA colleagues across the country, we’ve developed a process that is both repeatable and scalable. From small projects to large, the process streamlines the otherwise daunting task of solving business problems with design solutions.