brand identity design.

When designing the brand identity for a food or beverage product, boutique hotel or a Fortune 500 company, Gerardot Design delivers so much more than a logo. As a result of the brand development process, we create entire brand identity systems to be used across multiple mediums and applications, including: package design, Web site design, print collateral [business cards, company letterhead, brochures, direct mail, annual reports], retail environments and signage.

If there is a theme that runs throughout this design portfolio, it’s restraint. We believe that brevity in design and in message can be powerful, especially when it comes to creating a brand mark. Often, it’s as much what you don't do, as it is what you do, that can set a brand image apart from its competitors. A brand identity is arguably one the most valuable assets to a company’s image and certainly the most visible. Clarity of message and of purpose are paramount.

Brand identity is the visual expression of a company’s values, vision and intent—visual clues that invoke bigger thoughts. Brand Identity is the color of the walls, the environment of a store, the use of symbols and type. Identity design synthesizes all the elements that make up a company’s interaction with the rest of the world. Through the power of smart design, we have the ability to inform, clarify, effect change and shape perceptions about products and the companies that make them.