We’re not an advertising agency, so we don’t buy or sell advertising. But, we do develop and design ads, billboards and direct mail for our clients as a part of a campaign or long-term marketing effort. We work with the best creative writers in the business and develop a strategy for the most effective and clearly-communicated message before the design process ever begins. All too often, ads become a chance for a company to say everything they ever wanted to say in the space of a few inches. In design, and especially in advertising, we value brevity, clarity and visual impact. Milton Glaser [one of our design idols] once said, “Less is not more. Just enough is more.”
